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Matt Goddard

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Top Stories by Matt Goddard

“The e-mail system is in a complete heap.” Those are the words of Sir Tim Berners-Lee, the man who created a little something called the World Wide Web, in reference to e-mail’s shortcomings as a communications tool. His message is that although e-mail is effective for one-on-one dialogue, it has flaws that impede the kind of knowledge gained from true team collaboration. To promote collaboration for your teams and projects in ways that e-mail cannot, the answer lies in the corporate potential of “Web 2.0” tools, such as blogs, wikis, RSS feeds, chat, and instant messaging. The first problem with e-mail is the abysmal knowledge-to-junk ratio. Gartner Research estimates that 34 percent of your inbox is unnecessary chatter from your co-workers. For instance, you can only imagine how much server capacity in this country is dedicated to in... (more)

Web 2.0 - Web 3.0 - The "Social Web"

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, including Greek, Swedish, and German. As one of the owners of a digital marketing and communications company, I'd like to extend Owyang’s argument that the corporate Website is irrelevant, and present a framework that just might make it more relevant than ever. Let's consider the pages of a traditional ... (more)

The Do's and Don'ts of Web 2.0 Marketing

Marketing online isn’t as easy as it used to be. Back in the day, all we had to do was write some slick ad copy and hand it over to the Webmaster to be published online. If these pages somehow made their way onto one of the various search engines, it was a pleasant bonus. Today, copy is called content, Webmasters are called engineers, and the goal is making the first page of Google, which is trading at nearly $700 per share. It’s a great time to be in the business, but we are all wondering where the art of marketing is headed. One thing is certain: content and the man... (more)