Matt Goddard, head of digital marketing strategy and operations, leads R2i's strategic direction while providing valuable support to client digital marketing projects. Hid business expertise and understanding of social network theory are frequently called upon by R2i clients and partners as they develop their short- and long-term strategic plans. Matt is also responsible for R2 ventures, a division of R2i that makes equity investments in start-up companies launching unique and innovative technologies. Prior to his work with R2i, Matt was co-founder of Impreza, a leading website development and software firm. Impreza was acquired by Sinclair Broadcast Group (SBGI) in 2000.
“The e-mail system is in a complete heap.” Those are the words of
Sir Tim Berners-Lee, the man who created a little something called the World
Wide Web, in reference to e-mail’s shortcomings as a communications
tool. His message is that although e-mail is effective for one-on-one
dialogue, it has flaws that impede the kind of knowledge gained from true
team collaboration. To promote collaboration for your teams and projects in
ways that e-mail cannot, the answer lies in the corporate potential of
“Web 2.0” tools, such as blogs, wikis, RSS feeds, chat, and
instant messaging.
The first problem with e-mail is the abysmal knowledge-to-junk ratio. Gartner
Research estimates that 34 percent of your inbox is unnecessary chatter from
your co-workers. For instance, you can only imagine how much server capacity
in this country is dedicated to in... (more)
Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an
analyst at Forrester), wrote a post several months ago entitled The
Irrelevant Corporate Website. And in typical Owyang style, it is
thought-provoking and has been translated into several languages, including
Greek, Swedish, and German. As one of the owners of a digital marketing and
communications company, I'd like to extend Owyang’s argument that the
corporate Website is irrelevant, and present a framework that just might make
it more relevant than ever.
Let's consider the pages of a traditional ... (more)
Marketing online isn’t as easy as it used to be. Back in the day, all
we had to do was write some slick ad copy and hand it over to the Webmaster
to be published online. If these pages somehow made their way onto one of the
various search engines, it was a pleasant bonus. Today, copy is called
content, Webmasters are called engineers, and the goal is making the first
page of Google, which is trading at nearly $700 per share. It’s a great
time to be in the business, but we are all wondering where the art of
marketing is headed. One thing is certain: content and the man... (more)
Matt Goddard, head of digital marketing strategy and operations, leads R2i's strategic direction while providing valuable support to client digital marketing projects. Hid business expertise and understanding of social network theory are frequently called upon by R2i clients and partners as they develop their short- and long-term strategic plans. Matt is also responsible for R2 ventures, a division of R2i that makes equity investments in start-up companies launching unique and innovative technologies. Prior to his work with R2i, Matt was co-founder of Impreza, a leading website development and software firm. Impreza was acquired by Sinclair Broadcast Group (SBGI) in 2000.
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