Matt Goddard

Marketing online isn’t as easy as it used to be. Back in the day, all we had to do was write some slick ad copy and hand it over to the Webmaster to be published online. If these pages somehow made their way onto one of the various search engines, it was a pleasant bonus. T... (more)

Jeremiah Owyang, of the popular Web Strategy by Jeremiah blog (and now an analyst at Forrester), wrote a post several months ago entitled The Irrelevant Corporate Website. And in typical Owyang style, it is thought-provoking and has been translated into several languages, includi... (more)

“The e-mail system is in a complete heap.” Those are the words of Sir Tim Berners-Lee, the man who created a little something called the World Wide Web, in reference to e-mail’s shortcomings as a communications tool. His message is that although e-mail is effect... (more)